Dear Valued Ronald McDonald House Charites Chapter Partners,

I am so proud to be your partner, and of the work we’ve accomplished together. Many of you know that my drive to help Ronald McDonald House Charities Chapters is personal.

My son Ethan was born with a very rare disorder in 2003 and, though we lived close to the hospital, we witnessed firsthand how critical the Ronald McDonald House was for so many of the families in crisis with us who did not. I was determined to play a role in amplifying your mission in the form of fundraising, and, 15 years later, here we are.

After 60 years in business, TrueSense Marketing remains a privately owned company. As you have probably observed, that’s something that is becoming increasingly rare in our industry.

Why does that matter?

Remaining independent of multinational media conglomerates or private equity investors means we can be free to shape our business around your unique needs, and of all our clients, without being limited by shareholders focused only on the bottom line. That kind of freedom allowed us to create Pay As You Grow specifically for you many years ago, and more recently allowed us to throw out the rule book to do what it takes to maintain this revenue stream for you during and after a global pandemic when plans had to be rewritten and materials were scarce. “Act as if it’s ours” is one of our core strategic anchors, and we honor that in managing our clients’ programs and guiding our teams’ decisions.

We are excited about your fundraising future and, just as we have every year, we will lead you into it.