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An effective Acquisition campaign builds on a foundation of strong direct response tactics and layers on media tactics to expand the campaign’s reach and volume of impressions. This campaign will leverage a meaningful, brand-supportive creative concept across all media to build memorable moments in the prospect’s mind, culminating in their support for RMHC.
Campaign tactics build on each other, and a foundation of core tactics is needed before higher levels are executed.
Each chapter is unique, so not all proposed tactics will be effective for all chapters and markets. TrueSense Marketing’s experienced media team will research and recommend the appropriate media mix for each chapter.
